# Kollavo > Kollavo earns your brand authoritative citation placements on the trusted sources AI models cite — so you show up in AI answers and AI-powered search. Kollavo is a marketplace that connects brands with the publishers and sources that large language models cite. We monitor the AI search prompts your prospects ask, map the full universe of cited sources across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini, then handle outreach, negotiation, and placement so your brand gets cited. ## Core value proposition Brands used to fight for the top blue link. Now buyers ask AI. Kollavo makes sure those AI answers mention your brand by finding the publishers and sources that large language models already trust in your category, then securing citations on them. ## What we do - Discover the prompts your prospects ask AI engines. - Map the publishers, directories, and sites that AI models cite for those prompts. - Run outreach and negotiation to earn your brand a placement. - Handle contracts, payments, and reporting in one workspace. ## Who it is for - B2B SaaS marketing teams that want visibility in AI answers. - DTC brands fighting for share of voice in AI-powered search. - Agencies and consultants offering Generative Engine Optimization (GEO) services. - Publishers and site owners who want to monetize their authority by listing their sites for brand placements. ## Key concepts - Generative Engine Optimization (GEO): the practice of optimizing a brand's presence so large language models and AI search engines cite it in generated answers. - Citation placement: a reference or link to a brand inside a trusted source that AI models use as training or retrieval data. - Citation gap: the difference between the sources your competitors are cited on and the ones you are not. - Query fan-out: the set of related questions and prompts that all funnel back to the same buyer intent. ## Pages - [Home](/): How Kollavo gets your brand cited in AI search, how it works, and pricing. - [How It Works](/how-it-works): The 4-step process from scan to live citation. - [Pricing](/pricing): Plans for brands, publishers, and agencies. - [Free AI Visibility Audit](/ai-audit): Submit a domain and email to get a free AI citation gap audit. - [For Publishers](/publisher): How publishers can list their site and earn from brand citation placements. - [List Your Sites](/list-your-sites): Submit a site for inclusion in the Kollavo marketplace. - [About](/about): Team, mission, and story behind Kollavo. - [Blog](/blog): Strategy, research, and playbooks on winning visibility in AI-generated answers. - [Free Tools](/tools): llms.txt generator, AI citation checker, prompt generator, query fan-out generator, citation gap audit, and competitor citation map. - [Privacy](/privacy): Privacy policy and data handling. - [Terms](/terms): Terms of service. ## Free tools - [llms.txt Generator](/tools/llms-txt-generator): Generate a spec-compliant llms.txt file that guides AI crawlers to your most important pages. - [AI Citation Checker](/tools/ai-citation-checker): Check whether your brand appears in AI search answers. - [Prompt Generator](/tools/prompt-generator): Create buyer-intent prompts for AI search content. - [Query Fan-Out Generator](/tools/query-fanout): Expand one keyword into a full map of AI search questions. - [Citation Gap Audit](/tools/citation-gap-audit): Compare your brand against competitors on the sources AI models cite. - [Competitor Citation Map](/tools/competitor-citation-map): Visualize which publishers your competitors use and where you should publish. ## Blog categories - [GEO Fundamentals](/blog/category/geo-fundamentals): What GEO is, how AI search works, and why citations matter. - [Content Structure](/blog/category/content-structure): How to format content so LLMs quote it. - [Authority Building](/blog/category/authority-building): Earning trust signals that AI models pick up. - [Measurement Tools](/blog/category/measurement-tools): Tracking AI visibility, referral traffic, and share of voice. - [Competitor Intel](/blog/category/competitor-intel): Finding gaps in what your competitors are cited on. - [Platform Specific](/blog/category/platform-specific): Tips for ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. - [Brand Entity](/blog/category/brand-entity): Entity consistency, authorship, and brand identity in AI search. - [Content Types](/blog/category/content-types): FAQ schema, answer capsules, and question-based headings. - [Technical Setup](/blog/category/technical-setup): llms.txt, robots.txt, sitemaps, and crawlability. ## Data sources and partners Kollavo combines data from web crawling, AI search result analysis, publisher directories, and Google Search Console (via optional OAuth) to identify citation opportunities and track progress. ## Pricing and plans - Track: $49/month — monitor the prompts and sources where AI cites you and your competitors. - Managed: $99/month — everything in Track plus prompt strategy, gap analysis, publisher outreach, negotiation and AI-drafted citation copy, with your first publisher placement fee covered up to $99. Additional placements carry the publisher's own fee, quoted and approved by you first. - Publisher listings are free; approved sites earn when brands book placements. - Enterprise and agency plans include multi-client management, custom reporting, and dedicated support. ## Comparisons - [Best AI visibility tools (2026)](/compare): Honest, category-first comparison of AI visibility platforms and where each one fits. - [Kollavo vs Profound](/compare/kollavo-vs-profound): Enterprise analytics depth vs tracking plus managed citation placements. - [Kollavo vs Peec AI](/compare/kollavo-vs-peec-ai): Agency-grade AI visibility reporting compared with done-for-you placements. - [Kollavo vs Otterly.ai](/compare/kollavo-vs-otterly-ai): Low-cost AI search monitoring compared with tracking plus outreach. - [Kollavo vs Scrunch AI](/compare/kollavo-vs-scrunch-ai): On-site AI agent readiness compared with off-site citation building. - [Kollavo vs Semrush AI Toolkit](/compare/kollavo-vs-semrush-ai-toolkit): AI visibility inside an SEO suite compared with a focused citation product. - [Kollavo vs Ahrefs Brand Radar](/compare/kollavo-vs-ahrefs-brand-radar): AI brand mention tracking compared with prompt-level citation tracking and placements. - [Profound alternatives](/compare/profound-alternatives): Seven alternatives for AI visibility tracking, with who each suits. - [Peec AI alternatives](/compare/peec-ai-alternatives): Seven Peec AI alternatives compared on depth, pricing and execution. - [Otterly.ai alternatives](/compare/otterly-ai-alternatives): Seven Otterly.ai alternatives compared for teams outgrowing basic monitoring. ## Resources - [RSS Feed](/rss.xml) - [Atom Feed](/atom.xml) - [llms.txt](/llms.txt) - [llms-full.txt](/llms-full.txt) - [ai.txt](/ai.txt) ## Optional - [Sitemap](/sitemap.xml): XML sitemap of all public indexable pages. - [robots.txt](/robots.txt): Crawler instructions for search engines.