Best AI visibility tools in 2026
Every tool below answers the same question: is AI recommending you, or your competitors? They differ in depth, price, and — most importantly — whether anything happens after the report. Here's an honest read on each, including where Kollavo isn't the right fit.
At a glance
| Tool | Best for | Pricing | Notes |
|---|---|---|---|
| Kollavo | Tracking + done-for-you citation placements | $49/mo Track · $99/mo Managed | The only option here with a managed publisher marketplace attached. |
| Profound | Enterprise analytics depth | Quote-based | Deepest reporting in the category; enterprise sales cycle. |
| Peec AI | Agency-grade reporting | Tiered monthly | Clean UI, strong share-of-voice views, scales by prompt volume. |
| Otterly.ai | Low-cost monitoring | Low monthly tiers | Simplest, cheapest entry point for a single brand. |
| Scrunch AI | AI agent readiness of your own site | Quote-based | On-site crawlability and agent traffic focus. |
| Semrush AI Toolkit | SEO teams already on Semrush | Add-on to a Semrush plan | AI visibility next to your existing SEO data. |
| Ahrefs Brand Radar | Ahrefs subscribers tracking brand mentions | Included with Ahrefs tiers | Great crawl data; mention tracking rather than prompt-level citations. |
Pricing and features change frequently — confirm current details on each vendor's site. We include Kollavo in this list because we build it; the trade-offs on each page are stated plainly.
Head-to-head comparisons
Kollavo vs Profound
Profound is one of the best-known answer-engine optimization platforms, built for large brands that need deep analytics on how AI assistants describe them. Kollavo covers the same tracking ground at a much lower entry price and adds the part most tools leave out: actually earning the citations.
Read the comparisonKollavo vs Peec AI
Peec AI is a fast-growing, agency-friendly AI visibility tracker with a clean interface and solid competitor reporting. Kollavo overlaps on tracking and then goes one step further into execution — buying and managing the placements that move the numbers.
Read the comparisonKollavo vs Otterly.ai
Otterly.ai is one of the most affordable ways to monitor how AI search engines mention your brand, which makes it popular with small teams and consultants. Kollavo starts close on price and adds the marketplace side — the placements that create citations rather than just count them.
Read the comparisonKollavo vs Scrunch AI
Scrunch AI focuses on how AI agents experience your website — crawlability, agent traffic and brand presence in AI answers. Kollavo focuses on where AI gets its answers from, and on getting your brand into those sources.
Read the comparisonKollavo vs Semrush AI Toolkit
Semrush added AI visibility tracking to an already enormous SEO suite. If Semrush is your daily driver, its AI Toolkit is the path of least resistance. Kollavo is narrower on purpose: AI citations, and the placements that earn them.
Read the comparisonKollavo vs Ahrefs Brand Radar
Brand Radar brings AI mention tracking into Ahrefs, so brand visibility in AI overviews sits beside your backlink and keyword data. Kollavo is a focused AI-citation product with a marketplace attached.
Read the comparisonLooking for alternatives?
Profound alternatives
Profound is a capable enterprise platform, but it isn't the right shape for every team — usually because of price, sales cycle, or because the buyer needs execution rather than more dashboards. Here's an honest look at the alternatives.
Peec AI alternatives
Teams usually look past Peec AI for one of three reasons: prompt limits, cost as they add clients, or because reporting alone isn't producing citations. Here's what else is out there.
Otterly.ai alternatives
Otterly.ai is a good starting point for AI search monitoring. Teams move on when they hit prompt limits, want deeper source analysis, or realise monitoring alone hasn't produced a single new citation.
How to choose in three questions
1. Do you need measurement, or outcomes?
If nobody on your team will run outreach and publish, a tracker becomes a dashboard nobody opens. Buy execution instead.
2. How many prompts and competitors do you really track?
Most brands live or die on 20–50 buyer prompts. Enterprise prompt volumes cost a lot and rarely change the decision.
3. Is the gap on your site, or off it?
If AI can't crawl or parse your pages, fix that first (our free llms.txt generator helps). If AI cites third-party publications you're absent from, that's an off-site placement problem.
Start with your actual numbers
Before you buy any tool, get a free LLM Visibility Score. It takes a minute and tells you whether you have a measurement problem or a citation problem.