Kollavo vs Otterly.ai
Otterly.ai is one of the most affordable ways to monitor how AI search engines mention your brand, which makes it popular with small teams and consultants. Kollavo starts close on price and adds the marketplace side — the placements that create citations rather than just count them.
Written by the Kollavo team. Vendor features and pricing change often — verify current details on each vendor's site before deciding.
The short answer
- Choose Otterly.ai if…
- Solo marketers, consultants and small sites who want low-cost monitoring and alerts.
- Choose Kollavo if…
- Teams ready to act — where being absent from AI answers is costing pipeline, not just curiosity.
What Otterly.ai does well
Otterly.ai is affordable and simple. For a solo consultant or a small site that just wants to know whether AI mentions them and who else shows up, it does the job without a big commitment.
Feature comparison
| Capability | Kollavo | Otterly.ai |
|---|---|---|
| Tracks brand citations in ChatGPT, Perplexity, Gemini & Google AI | Yes — scored 0–100 across your buyer prompts | Yes — prompt monitoring with alerts |
| Competitor share-of-voice | Yes, per prompt and per source | Yes |
| Shows which sources the AI actually cited | Yes — mapped to buyable placements | Yes — link citations and brand mentions |
| Earns new citations for you (placements on cited publications) | Yes — managed marketplace of 700+ vetted sites | No — you act on the data yourself |
| Outreach, negotiation and publishing handled for you | Yes on the Managed plan | Not included |
| Free tools before you pay | 8 free tools incl. LLM Visibility Score & Citation Gap Audit | Free trial |
| Entry price | $49/mo Track · $99/mo Managed | Low-cost monthly tiers |
Otterly.ai publishes low-cost monthly tiers based on prompts tracked. Kollavo is $49/month Track and $99/month Managed. Verify current pricing on both sites.
Otterly.ai: strengths
- Among the cheapest entry points in the category
- Simple setup, useful alerting
- Good fit for a single site or a single brand
Otterly.ai: trade-offs
- Monitoring only — no route from insight to citation
- Lighter analytics than enterprise suites
- Prompt limits arrive quickly as you scale
Our verdict
If your budget is tight and you only need to watch the numbers, Otterly.ai is a sensible pick. If you want the numbers to change, Kollavo's Managed plan is $99/month and includes the outreach.
Frequently asked questions
Is Kollavo a direct replacement for Otterly.ai?
Partly. Both track how often AI assistants cite your brand. The difference is what happens next: Otterly.ai hands you the report, while Kollavo also runs the placements that change the numbers. Some teams run both — a dedicated analytics suite alongside Kollavo for execution.
How long does it take to see a change in AI citations?
Tracking data is available immediately. Newly published placements typically start appearing in AI answers within 2–8 weeks, depending on how often each model re-crawls the publication and how competitive the prompt is.
Can I try Kollavo before subscribing?
Yes. The LLM Visibility Score, Citation Gap Audit and Competitor Citation Map are free and require no card — they show your current standing before you decide.
Is Kollavo worth it over a cheaper monitor?
Only if you intend to act. Monitoring tells you that AI cites a competitor; Kollavo's Managed plan is what gets your brand onto the publications those answers pull from. If nobody on your team will run outreach, the cheaper monitor tends to become a dashboard nobody opens.
See where you stand first — free
Run your LLM Visibility Score to see how often ChatGPT, Perplexity, Gemini and Google AI cite you across your buyer prompts. No card, no demo call.