Kollavo vs Scrunch AI
Scrunch AI focuses on how AI agents experience your website — crawlability, agent traffic and brand presence in AI answers. Kollavo focuses on where AI gets its answers from, and on getting your brand into those sources.
Written by the Kollavo team. Vendor features and pricing change often — verify current details on each vendor's site before deciding.
The short answer
- Choose Scrunch AI if…
- Larger organisations auditing how AI agents crawl and interpret their own web properties.
- Choose Kollavo if…
- Brands whose problem is off-site: AI cites third-party publications, and they aren't in them.
What Scrunch AI does well
Scrunch's angle on agent readiness is genuinely useful and under-served: if AI crawlers can't parse your site, nothing else matters. Their enterprise reporting on agent behaviour is a real differentiator.
Feature comparison
| Capability | Kollavo | Scrunch AI |
|---|---|---|
| Tracks brand citations in ChatGPT, Perplexity, Gemini & Google AI | Yes — scored 0–100 across your buyer prompts | Yes — plus AI agent traffic analytics |
| Competitor share-of-voice | Yes, per prompt and per source | Yes |
| Shows which sources the AI actually cited | Yes — mapped to buyable placements | Yes, with an on-site agent-readiness focus |
| Earns new citations for you (placements on cited publications) | Yes — managed marketplace of 700+ vetted sites | No — you act on the data yourself |
| Outreach, negotiation and publishing handled for you | Yes on the Managed plan | Not included |
| Free tools before you pay | 8 free tools incl. LLM Visibility Score & Citation Gap Audit | Demo-led |
| Entry price | $49/mo Track · $99/mo Managed | Quote-based / mid-market and up |
Scrunch AI is sold to mid-market and enterprise, typically via a quote. Kollavo is self-serve at $49/$99 per month.
Scrunch AI: strengths
- Strong on agent readiness and how crawlers see your site
- Enterprise-grade reporting and support
- Good for large, complex web estates
Scrunch AI: trade-offs
- Weighted toward on-site readiness rather than off-site citation building
- Enterprise sales motion and pricing
- Overkill for a single-product SaaS site
Our verdict
These solve adjacent problems. Fix on-site agent readiness once (our free llms.txt generator covers a chunk of it), then spend the ongoing budget on off-site citations — that's where Kollavo lives.
Frequently asked questions
Is Kollavo a direct replacement for Scrunch AI?
Partly. Both track how often AI assistants cite your brand. The difference is what happens next: Scrunch AI hands you the report, while Kollavo also runs the placements that change the numbers. Some teams run both — a dedicated analytics suite alongside Kollavo for execution.
How long does it take to see a change in AI citations?
Tracking data is available immediately. Newly published placements typically start appearing in AI answers within 2–8 weeks, depending on how often each model re-crawls the publication and how competitive the prompt is.
Can I try Kollavo before subscribing?
Yes. The LLM Visibility Score, Citation Gap Audit and Competitor Citation Map are free and require no card — they show your current standing before you decide.
Do I need agent-readiness tooling as well?
Most small and mid-sized sites don't need a dedicated platform for it. A clean llms.txt, crawlable HTML, clear headings and answer-shaped content cover the majority of the benefit — all free to implement.
See where you stand first — free
Run your LLM Visibility Score to see how often ChatGPT, Perplexity, Gemini and Google AI cite you across your buyer prompts. No card, no demo call.