Kollavo vs Ahrefs Brand Radar
Brand Radar brings AI mention tracking into Ahrefs, so brand visibility in AI overviews sits beside your backlink and keyword data. Kollavo is a focused AI-citation product with a marketplace attached.
Written by the Kollavo team. Vendor features and pricing change often — verify current details on each vendor's site before deciding.
The short answer
- Choose Ahrefs Brand Radar if…
- Ahrefs subscribers who want AI brand mentions inside their existing workflow.
- Choose Kollavo if…
- Brands who want to be cited, not just measured — including the publisher outreach.
What Ahrefs Brand Radar does well
Ahrefs has exceptional crawl data, and Brand Radar benefits from it. Tracking brand mentions across AI overviews and the wider web in one interface is convenient and well executed.
Feature comparison
| Capability | Kollavo | Ahrefs Brand Radar |
|---|---|---|
| Tracks brand citations in ChatGPT, Perplexity, Gemini & Google AI | Yes — scored 0–100 across your buyer prompts | Yes — AI overview and brand mention tracking |
| Competitor share-of-voice | Yes, per prompt and per source | Yes |
| Shows which sources the AI actually cited | Yes — mapped to buyable placements | Yes, backed by Ahrefs' crawl data |
| Earns new citations for you (placements on cited publications) | Yes — managed marketplace of 700+ vetted sites | No — you act on the data yourself |
| Outreach, negotiation and publishing handled for you | Yes on the Managed plan | Not included |
| Free tools before you pay | 8 free tools incl. LLM Visibility Score & Citation Gap Audit | Limited free Ahrefs tools |
| Entry price | $49/mo Track · $99/mo Managed | Included with Ahrefs plans (tier-dependent) |
Brand Radar is part of the Ahrefs subscription, so cost depends on your plan tier. Kollavo is standalone at $49/$99 per month.
Ahrefs Brand Radar: strengths
- Best-in-class underlying web crawl data
- Bundled with a tool most SEO teams already trust
- Good for tracking mentions across AI and organic together
Ahrefs Brand Radar: trade-offs
- Requires an Ahrefs subscription
- Mention tracking is broader than prompt-level citation tracking
- No execution layer for earning citations
Our verdict
Brand Radar is a strong measurement add-on if you're already in Ahrefs. Kollavo is the layer that changes what gets measured.
Frequently asked questions
Is Kollavo a direct replacement for Ahrefs Brand Radar?
Partly. Both track how often AI assistants cite your brand. The difference is what happens next: Ahrefs Brand Radar hands you the report, while Kollavo also runs the placements that change the numbers. Some teams run both — a dedicated analytics suite alongside Kollavo for execution.
How long does it take to see a change in AI citations?
Tracking data is available immediately. Newly published placements typically start appearing in AI answers within 2–8 weeks, depending on how often each model re-crawls the publication and how competitive the prompt is.
Can I try Kollavo before subscribing?
Yes. The LLM Visibility Score, Citation Gap Audit and Competitor Citation Map are free and require no card — they show your current standing before you decide.
What's the difference between a brand mention and a citation?
A mention is the model naming your brand in its answer. A citation is the model linking a source that supports the answer. Citations drive referral traffic and tend to be more durable, which is why Kollavo optimises for them specifically.
See where you stand first — free
Run your LLM Visibility Score to see how often ChatGPT, Perplexity, Gemini and Google AI cite you across your buyer prompts. No card, no demo call.