Semrush AI Visibility Toolkit Alternatives (2026): 7 Options Priced

Short answer: The Semrush AI Visibility Toolkit costs $99/month per domain for 25 tracked prompts, one user and no free trial. The main alternatives are Otterly.AI (from $29/month, unlimited team members, free trial), Kollavo (Entry at $49/month for a weekly visibility score on ChatGPT, Gemini and Google AI Mode, or Managed at $99/month with 10 to 15 source submissions a month), Peec AI (Starter at $95/month for 50 prompts and unlimited users), LLMrefs ($79/month for 500 prompts with weekly reports), Ahrefs Brand Radar (custom prompts from $50/month), Scrunch (Core at $250/month for 125 prompts) and Profound (free 7-day trial, then a custom Enterprise quote). If you already pay for Semrush SEO and only need a few prompts, staying is reasonable. If you need more prompts, more seats or help getting cited, an alternative is usually cheaper. Prices were read on each vendor's pricing page on November 4, 2026.

Semrush is the name AI assistants bring up most in this category. In Kollavo's weekly panel of 52 buyer questions about AI visibility tools, run 3 times each in ChatGPT on November 2, 2026, Semrush appeared in 54 of 156 answers (35%), ahead of Profound (49) and Otterly.AI (41). Being the default answer does not make it the right fit for every team, so this guide looks at where the toolkit is limited and which tools fill each gap.

What the Semrush AI Visibility Toolkit includes

According to the Semrush knowledge base, the standalone toolkit costs $99 per month and has no free trial. The base plan includes:

• 1 project and 1 domain in Brand Performance reports
• 25 prompts in Prompt Tracking, updated daily
• 300 daily queries in AI Analysis reports and 1,000 daily queries in Prompt Research
• An AI-focused site audit of up to 100 pages
• Up to 10 CSV exports per user per day

Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Brand Performance reports cover Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini and are refreshed weekly, as Semrush explains in its AI visibility features guide.

Add-ons are where the bill grows. Each extra domain or location costs $99 a month. Each extra user needs their own $99 license, because the toolkit cannot be shared through shared limits. Extra prompts cost $60 a month per 50. Semrush One bundles the SEO and AI toolkits from $199/month, and its Starter, Pro+ and Advanced plans raise the prompt limit to 50, 100 and 200 prompts.

The strengths are real: prompt research with topic-level volume and difficulty, daily prompt tracking in more than 220 countries and territories, and everything in the same login as your Semrush SEO data. For a deeper head-to-head with the most common enterprise option, see our Profound vs Semrush comparison.

Why teams look for a Semrush AI Visibility Toolkit alternative

Four reasons come up again and again:

1. Prompt count. 25 tracked prompts is a small set. A realistic set across the buying journey, from "what is" questions to "best tool for" and "X vs Y", is closer to 50 to 100. Getting to 75 prompts on Semrush costs $159/month ($99 plus one $60 pack).
2. Seats. Every extra person needs a $99 license. A team of three on the standalone toolkit pays $297/month before any extra prompts.
3. No free trial. You have to pay before you see your own data.
4. Tracking is not placement. Like most trackers, Semrush shows you where competitors are cited. It does not get your brand onto those sources.

If none of these apply to you, the toolkit is a fine choice, especially if your team already lives in Semrush.

Semrush AI Visibility Toolkit alternatives compared by price

Prices are monthly list prices in US dollars. Some vendors show euro prices to visitors in Europe, so check the currency at checkout. Sources: Semrush knowledge base and pricing page, Otterly.AI pricing, Kollavo pricing, Ahrefs Brand Radar page, LLMrefs pricing, Peec AI pricing, Scrunch pricing and Profound pricing, all checked November 4, 2026.

Cost per tracked prompt

Entry price hides a lot. Dividing the monthly price by the prompts included gives a fairer view:

Semrush's per-prompt cost is about twice that of the dedicated trackers. The comparison is not perfectly fair: Semrush also gives you Prompt Research and AI Analysis reports, and LLMrefs refreshes weekly. But if prompt tracking is the main job, the dedicated tools give you more coverage for the money. Our cheapest AI visibility tools guide ranks 13 plans on the same basis.

The alternatives, one by one

Otterly.AI: cheapest way to start, unlimited seats

Otterly.AI Lite is $29/month for 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members and a free trial. Google AI Mode and Gemini cost $9 a month extra on Lite, and Claude $29. Standard ($189/month) raises the limit to 100 prompts, and Premium ($489/month) to 400. Yearly billing takes 15% off.

Pick it if you want a simple tracker for a small team and do not need Semrush's research data. Our Profound vs Otterly.AI comparison adds up the full cost with every engine switched on, and the Otterly.AI alternatives page covers what else is in this price band.

Kollavo: tracking plus getting cited

Kollavo Entry ($49/month) gives you a weekly visibility score on ChatGPT, Gemini and Google AI Mode, share of voice against your competitors, citation gap alerts, rank tracking, PDF reports and email alerts. Managed ($99/month, the same price as the Semrush toolkit) adds the work trackers leave to you: 10 to 15 directory and AI-source submissions a month, a listing kit built once, a live tracker and a monthly report, with the first placement included. Autopilot plans start at $549/month for teams that want placements on the sites AI cites. Yearly billing gives 2 months free. See pricing for the details, or the Kollavo vs Semrush AI Toolkit comparison for a feature-by-feature view.

Pick it if your problem is not knowing where you stand, but getting onto the pages AI engines quote. You can start with the free AI audit before paying anything.

Peec AI: more prompts and unlimited users

Peec AI Starter is $95/month for 50 prompts run daily on 3 models of your choice, 1 project and 1 country, with unlimited users and gap analysis included. Pro is $245/month (150 prompts) and Advanced $495/month (350 prompts).

Pick it if you want twice Semrush's prompt count for about the same price, and a team of several people needs access. More options are on our Peec AI alternatives page.

LLMrefs: the most prompts for the money

LLMrefs lists 500 prompts for $79/month with weekly reports and access to all AI search engines without add-on fees, plus a 7-day free trial. It works from keywords and generates fan-out prompts for you, so you do not write each prompt yourself.

Pick it if coverage matters more than daily refreshes.

Ahrefs Brand Radar: if your team already uses Ahrefs

Ahrefs sells Brand Radar custom prompts from $50/month, and its AI Visibility Index from $199/month. Paid Ahrefs plans include a small number of daily custom prompts (5, 10 or 20 depending on the plan), with extra checks billed at $0.02 each. Brand Radar also draws on a database of 531 million prompts.

Pick it if your SEO stack is Ahrefs rather than Semrush, so the AI data sits next to the rest of your reporting.

Scrunch: for larger brands

Scrunch Core is $250/month for 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with a 7-day free trial. Enterprise plans are custom.

Pick it if you need more prompts and a more enterprise-oriented setup than Semrush offers at entry level.

Profound: the enterprise option

Profound has no published brand plan. You get a free trial (50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews), then a custom Enterprise quote covering up to 9 engines. For a full breakdown, read Profound vs Semrush or our Profound alternatives comparison.

By share of voice, meaning each brand's share of all brand mentions in those answers, Semrush led with 15.7%, followed by Profound (14.2%), Otterly.AI (11.9%) and Peec AI (10.7%). That is one engine and one week of data, so treat it as a signal of who ChatGPT treats as the default names, not as a ranking of quality.

Which tool fits which team

How to switch without losing your baseline

1. Export your Semrush prompts and results first. You can export up to 1,000 rows per CSV export, 10 exports a day. Keep the prompt list and the last few weeks of visibility data.
2. Re-run the same prompts in the new tool for 2 to 4 weeks before you cancel. AI answers vary a lot from run to run (SparkToro found that AI tools are highly inconsistent when recommending brands), so you need several runs before the numbers are comparable.
3. Match the engines. If you tracked Google AI Mode on Semrush, make sure the new plan includes it. On Otterly.AI it is an add-on.
4. Fill gaps in your prompt set. The free prompt generator suggests buyer-intent prompts you may have missed. Our glossary entry on prompt tracking explains how to keep a series comparable over time.
5. Turn the data into actions. A tracker tells you which pages AI cites for your competitors. The free citation gap audit and our guide to AI citation gap analysis show how to turn those pages into a placement list.

FAQ

How much does the Semrush AI Visibility Toolkit cost?

The standalone toolkit costs $99 per month for one domain, 25 tracked prompts and one user, with no free trial. Extra domains and extra users are $99 each per month, and 50 extra prompts cost $60 per month. Semrush One, which bundles SEO and AI visibility, starts at $199 per month with 50 prompts.

What is the cheapest alternative to the Semrush AI Visibility Toolkit?

On monthly billing, Otterly.AI Lite is the cheapest at $29 per month for 15 prompts, with a free trial and unlimited team members. Kollavo Entry costs $49 per month, and LLMrefs gives the most prompts for the price at $79 per month for 500 prompts with weekly reports.

Does the Semrush AI Visibility Toolkit have a free trial?

No. Semrush states that the AI Visibility Toolkit does not offer a free trial, so a paid subscription is needed to see your data. Otterly.AI, LLMrefs, Scrunch and Profound offer free trials, and Kollavo offers a free AI audit.

Which AI engines does Semrush track?

Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini, updated daily. Brand Performance reports cover Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, updated weekly.

Is Semrush or Kollavo better for AI visibility?

They solve different problems. Semrush is a research and tracking tool that fits teams already using Semrush for SEO. Kollavo tracks your visibility weekly and, on the Managed and Autopilot plans, works on getting your brand onto the sources AI engines cite. At $99 per month, Kollavo Managed costs the same as the Semrush toolkit.

Is Semrush One cheaper than buying the AI Visibility Toolkit separately?

Per prompt, no: Semrush One Starter costs $199 per month for 50 prompts, about $3.98 per prompt, close to the standalone toolkit's $3.96. It makes sense if you also need the SEO toolkit, because both are included.

Sources

• Semrush knowledge base: AI Visibility Toolkit limits and pricing, and AI visibility features (semrush.com, November 4, 2026)
• Semrush pricing page (semrush.com/pricing)
• Otterly.AI pricing (otterly.ai/pricing)
• Peec AI pricing (peec.ai/pricing)
• LLMrefs pricing (llmrefs.com/pricing)
• Ahrefs Brand Radar (ahrefs.com/brand-radar)
• Scrunch pricing (scrunch.com/pricing)
• Profound pricing (tryprofound.com/pricing)
• Kollavo pricing (kollavo.com/pricing)
• Kollavo AI buyer-question panel, ChatGPT, 52 questions x 3 runs, November 2, 2026
• SparkToro, research on AI brand recommendation consistency